Webhooks allow you to build or set up integrations which subscribe to certain events on GitHub.com. When one of those events is triggered, we’ll send a HTTP POST payload to the webhook’s configured URL. Webhooks can be used to update an external issue tracker, trigger CI builds, update a backup mirror, or even deploy to your production server. You’re only limited by your imagination.

[Webhooks GitHub Developer Guide](https://developer.github.com/webhooks/)